6 Tips to Staying at the Forefront of Your Customers’ Minds
Let’s play a game, shall we? Tap your index finger to your forehead as fast as you can and try to name seven cereals. Did you think of Cheerios? Or maybe the red box and white rabbit of Trix? Or perhaps you heard the voice of the Lucky Charms leprechaun?
Sure, this may be a silly game we played with our friends as kids, but when you come to think of it, the cereals you can come up with under this kind of pressure do a fantastic job of developing a strong brand presence. From the little details like box design to a quip the mascot says in a commercial, these companies make sure you’ll remember them.
Obviously you know the importance of developing a strong brand, but do you know how to stay on the minds of your existing and potential new customers? Can you keep your audience engaged without losing interest or over-sharing?
Here are 6 easy ways to stay at the forefront of your customers’ minds:
1. Be Easy to Find
This one is simple: if your customer can’t find you, they can’t see the work you’re doing. The majority of customers will research a business online before making the initial contact. Make sure you’re visible by:
(1) optimizing your website with targeted keywords – the more relevant keywords on your site, the more likely it is that search engines will show you to consumers
(2) owning your external pages – Yelp, Google+, and other review sites are already out there, so use them to attract reviews and comments
(3) posting quality content on your website – good content produces relevant keywords, which produce more visibility in searches.
2. Be Informative
No one wants to read dull, crappy content. Make sure your message is clear, engaging, and concise. Give the readers what they want – information! What goods or services do you provide and why are you the best at it? What makes building a business relationship with you unique and rewarding? When customers can see the depth behind the brand, they’ll see an expert they can trust and with which they can build an emotional connection.
3. Be Social
Maintaining a social media presence shows that you enjoy interacting with your customers and making them feel involved in the business. Posting fresh content, interacting with comments and reviews, and asking for feedback show that you care about your audience, and who doesn’t love to feel loved? Use your social media accounts as a way to nurture your customer relationships. If you come off real and approachable, then that’s how your brand is seen.
4. Be Relevant & Timely
Whether you’re pushing your information out as an e-blast, a blog post, or a link on social media, you need to be sure your customers will care about what you have to say. If it’s related to something happening in the world, it needs to go out before the hype has died down and people have forgotten. If it’s a follow-up to a previous post of yours, you want to make sure readers know the two are connected. Diverse content is great, but you don’t want it to be so diverse that your customers think you’re all over the board and stop following
5. Be Consistent
With all of the chaos that is the digital world in front of customers’ faces all day, every day, you want to be the one they rely on. Your customers will quickly lose interest if you have a great, engaging, content-rich week, only to be followed by two weeks of nothing but cricket sounds. Post regularly. Comment regularly. Interact regularly. You get the idea.
6. Be Present
Never underestimate the power of good, old-fashioned just being there. Get out in the community and volunteer or meet with your local networking groups. Make sure your customers know where your office is located. The more people see you and interact with you, the more easily you’ll come to mind when they’re looking for what you offer.
Brand awareness and customer relationships are important for every business. You want to remain at the forefront of your customer’s minds so that when their friends violently tap on their forehead… I mean, when their friends ask “where can I find that?” or “who did that?”…….you’ll be the first business they recommend.